THIS CASE STUDY IS ABOUT:
A prototype of a web-based tool that allows users to sort by age to find out more information about female-related topics like period, hormones, birth control, and others
This case study aims to:
Explain my approach with data visualization and content strategy and how it played a pivotal role in creating an interactive tool that helps users learn more about the female puberty process
this case study will cover:
Project Background
Background
After having a conversation with my dad about my puberty process— I asked myself: "How can I design something to improve this experience of this uncomfortable conversation? This question served as the foundation of the prototype you will be looking at on this page.
Deliverables
Research Documentation
UX Documentation
Coded Prototype
Gathered both qualitative and quantitive data to craft the content design strategy
Ideated and conceptualized a simple design system that displayed the complex content into a digestible visualization
Coded in HTML, CSS, and Javascript a small prototype to validate my established interface against the user pain points
Uncovering the problem
↓ The macro view of this tool shows blue circles that visually represent a major event to expect within a selected age range. Within the main blue circles, the users can see a smaller clustering of color-coded circles. These subcategorized circles represent both the emotional and physical symptoms that fall under that major event of her stage of puberty.
↓ Persistent filter bar that lets the user sort through the information by their selected age
↓ A static side panel that lets you filter the results through different topics like Period, Birth Control, Puberty
↓ A toggle option that alerts the user of the highest-level information they should be aware of in case of visiting a doctor
Process Overview
Why did you take this step?
To understand what all information was within this subject matter and start finding areas of simplicity within the content
By taking the time to understand to get to know the subject matter and see competitors, it allowed me to get a small taste of what users experience themselves, thus enhancing how I could empathize with their struggles.
Why did you take this step?
To simply the extensive content into simplified groups made the information less overwhelming and more digestible.
Why did you take this step?
To align both content needs with users. By doing this mind map, I started merging both the content with user needs, making sure they were working cohesively.
Why did you take this step?
To establish a sequence that allowed me to have a starting point to design off of
Why did you take this step?
To quickly play with different ways to visualize the selected content— in a way that made sense with the user story
Why did you take this step?
To visualize the whole experience, test out the interactivity, and validate if I had made a useful experience that solved the needs
Final Design Overview
↓ What you are looking at is: A screen record of the coded prototype I developed. It follows the user story I previously outline: A dad with a 12-year-old daughter, who wants to know more information about what happens if she gets her first period.
↓ What you are looking at is: A quick view of the question and answer section that exists under each symptom.
↓ What you are looking at is: A view of how the tool gives hints to the user of when they should go to the doctor.
Project Outcomes
While designing the tool, I was getting frustrated because the design didn't align with the vision that I had in mind. For that reason, I took a step back and came back to it later. This break allowed me to be vulnerable with myself and accept that sometimes getting it wrong is okay. After allowing myself to accept that I was not getting it right, I went back to research. This then sparked the idea that you saw in the visual above.
I created quite a few versions of the tool to find what would make it more visually engaging. While I was iterating, I was getting too hung up on tiny details of the design too early on. Later, I realized, that I had wasted some time perfecting early iterations, which didn't need that refining at all. Now, I allow myself to test things out a bit more freely early on. This allows me to explore more "out there" ideas that could fix the problem more creatively.
Creating for a positive impact.